Windows Vista News

Microsoft kicks off $300M Seinfeld ad campaign

vista1 — Mon, 08 Sep 2008 01:23:03 +0000

Actor and comedian Jerry Seinfeld comments on the induction of the “puffy shirt” into the Smithsonian National Museum of American History in Washington in 2004. Seinfeld is a celebrity pitchman in Microsoft’s $300 million advertising campaign aimed at changing its and Vista’s image.
By Laura Petrecca and Bruce Horovitz, USA TODAY
Aiming to reboot the image of Windows, Microsoft
(MSFT)
has kicked off its largest-ever consumer ad campaign with a commercial — about nothing.

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Windows XP SP3 Continues a Legacy of Fail

vista1 — Sun, 07 Sep 2008 18:23:01 +0000

I'd like to extend a nice big F-U to Microsoft for releasing yet another product that's screwing up my computer (pardon my French). Windows XP SP3 has been out for a few months and I haven't heard about the world coming crashing down as a result, so I figured it might be safe to install. HA! I should have known the clowns in Redmond wouldn't be able to get this right.

I looked for the redistributable version (so I wouldn't have to use Windows Update later for my other computer), and all I could find was

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5 reasons to upgrade from Windows Vista to Linux

vista1 — Sun, 07 Sep 2008 15:23:41 +0000

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Windows Gurus to infiltrate retail stores, tell you why Vista rules

vista1 — Sat, 06 Sep 2008 17:23:47 +0000

(it’s words, not ours). According to new reports, that aforementioned spot is just the beginning of Redmond’s costly push to “change consumers’ perception of Windows,” and soon you’ll be seeing Microsoft Gurus in your favorite B&M locations. These so-called experts will be there to “explain the benefits of Windows,” but we’re not sure if they’ll only be around to answer inquiries or if they’ll be actively approaching you in an uncomfortable attempt to talk about

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Microsoft fine-tuning Vista’s software, image

vista1 — Sat, 06 Sep 2008 11:24:12 +0000

An advertising blitz intended to help Microsoft polish the tarnished brand of its Windows Vista operating system began this week with a head-scratcher of a commercial. New York Times News Service
Microsoft’s new ad features Bill Gates (left) and Jerry Seinfeld flexing some new shoes. The company says the ad aims to get people talking. The ad features comedian Jerry Seinfeld and Microsoft Chairman Bill Gates flexing some new shoes, but no mention of Vista. Microsoft said the ad is meant to get people talking, and that other parts of the marketing campaign will actually get into what its software can do.

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Geeky Gates joins deadpan Seinfeld to save Windows Vista from …

vista1 — Sat, 06 Sep 2008 09:24:01 +0000

London, September 6 (ANI): Software giant Microsoft has started a bizarre ad campaign featuring its geeky founder Bill Gates and deadpan sitcom star Jerry Seinfeld.

The 160millon-pound campaign is aimed at combating the publics perception that the companys latest PC operating system Windows Vista is hard to use compared with rival products from Apple, such as the Mac, iPhone and iPod.

The advert shows Seinfeld helping Gates pick out a pair of shoes in a discount shoe store.

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Microsoft Works to Perfect Windows Vista

vista1 — Sat, 06 Sep 2008 01:24:54 +0000

polish the tarnished brand of its Windows Vista operating system began this week with a head-scratcher of a commercial.
The ad features
Jerry Seinfeld
flexing some new shoes,
Bill Gates
adjusting his shorts and no mention of Vista. Microsoft says the ad is meant to get people talking, and that other parts of the marketing campaign will actually get into what its software can do.
But the advertising, which will cost hundreds of millions of dollars over several years, is really just “air cover,” according to Bill Veghte, the Microsoft executive who is responsible for sustaining Windows, probably the most lucrative franchise in history.

Full article here: Source

Microsoft Works to Perfect Windows Vista

vista1 — Fri, 05 Sep 2008 23:23:43 +0000

polish the tarnished brand of its Windows Vista operating system began this week with a head-scratcher of a commercial.
The ad features
Jerry Seinfeld
flexing some new shoes,
Bill Gates
adjusting his shorts and no mention of Vista. Microsoft said the ad is meant to get people talking, and that other parts of the marketing campaign will actually get into what its software can do.
But the advertising, which will cost hundreds of millions of dollars over several years, is really just “air cover,” according to Bill Veghte, the Microsoft executive who is responsible for sustaining Windows, probably the most lucrative franchise in history.

Full article here: Source

Non-politics: Google Chrome, first in a series

vista1 — Fri, 05 Sep 2008 18:26:46 +0000

If you’re interested in software just because it’s interesting, you should definitely check out Google’s new web browser, Chrome, at the download page
here
If you’re interested mainly in
using
your computer, rather than tinkering with it, there’s no huge rush. Also, Chrome is Windows-only for now, XP or Vista; Mac version in the works.

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Poll: Is Microsoft’s new ad working?

vista1 — Fri, 05 Sep 2008 15:23:36 +0000

a dozen or so times (if not, get to it). If you’re like us, you’ve got a healthy conversation happening about what the new campaign means, and whether or not you actually like the thing. According to a leaked internal email from Redmond’s senior vice president Bill Veghte, this first installment in what will be a series of commercials is meant to function as an “Icebreaker to reintroduce Microsoft to viewers in a consumer context.” It seems that the company is following the path they’ve stamped out with their previous media burst, the

Full article here: Source