Posted by: Peter Burrows on September 19
The Seinfeld Ads Spiced Up Bill Gates’ Image. Will Future Microsoft Ads Do The Same For Vista?
Posted by: Peter Burrows on September 19
I, like my colleagues
Rob Hof
and
David Kiley
, actually like the new Microsoft ads featuring Jerry Seinfeld and Bill Gates. They humanize the company—and certainly Gates—in a nice way. Microsoft senior veep Bill Veghte says the spots have been hugely successful as a “conversation starter,” drawing 550 unique impressions.
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