Microsoft kicks off $300M Seinfeld ad campaign
Actor and comedian Jerry Seinfeld comments on the induction of the “puffy shirt” into the Smithsonian National Museum of American History in Washington in 2004. Seinfeld is a celebrity pitchman in Microsoft’s $300 million advertising campaign aimed at changing its and Vista’s image.
By Laura Petrecca and Bruce Horovitz, USA TODAY
Aiming to reboot the image of Windows, Microsoft
(MSFT)
has kicked off its largest-ever consumer ad campaign with a commercial — about nothing.
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