Microsoft Works to Perfect Windows Vista
polish the tarnished brand of its Windows Vista operating system began this week with a head-scratcher of a commercial.
The ad features
Jerry Seinfeld
flexing some new shoes,
Bill Gates
adjusting his shorts and no mention of Vista. Microsoft said the ad is meant to get people talking, and that other parts of the marketing campaign will actually get into what its software can do.
But the advertising, which will cost hundreds of millions of dollars over several years, is really just “air cover,” according to Bill Veghte, the Microsoft executive who is responsible for sustaining Windows, probably the most lucrative franchise in history.
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