Is Vista Ultimate the ‘zonk’ behind door #3?
Microsoft knows that nothing sells better than the element of mystery. Raise the price of Vista Home Premium by $160, slap an 'ultimate' logo on it, throw in the element of mystery, and sell it to consumers who are willing to pay for something that simply doesn't exist.
The TV game show, Let's Make a Deal, comes to mind. Contestants were given a prize, just before being asked to wager it for the possibility of something greater; only, the prizes were concealed, usually behind one of three curtains, boxes or doors.
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