New Harris Poll: Vista awareness up, sales not
Another day; another Windows Vista poll. The latest comes from the consumer-survey kingpins at Harris Interactive.
The
latest Harris Vista findings
: Microsoft has done a great job getting the word out about Windows Vista. But increased awareness isn't translating to an automatic increase in sales. According to the latest survey results, published by Harris on April 4:
"A full 87 percent of those online say they were 'aware' of Vista. Hats off to Microsoft because they certainly have gotten the word out and their marketing machine appears to be running at full throttle. In December of 2006, one month before launch, only 47 percent of those online were aware of Vista's existence. So awareness has skyrocketed since December!"
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